:root{--bg:#F4F4F1;--ink:#111111;--muted:#4A4A46;--body:#3D3D39;--ac:#C2410C;--ac-lt:#FB923C;--line:#3A3A36;--white:#FFFFFF}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:84px}
body{margin:0;background:var(--bg);color:var(--ink);font-family:'Archivo',system-ui,sans-serif;font-size:17px;line-height:1.55;-webkit-font-smoothing:antialiased}
img,video{display:block;max-width:100%}
a{color:var(--ink)}a:hover{color:var(--ac)}
h1,h2,h3,p{margin:0}
.skip{position:absolute;left:-9999px;top:0;background:var(--ink);color:var(--bg);padding:10px 16px;z-index:100}.skip:focus{left:8px;top:8px}
:focus-visible{outline:3px solid var(--ac);outline-offset:2px}

.wrap{max-width:1200px;margin:0 auto;padding-left:24px;padding-right:24px}
.sec{padding-top:96px;padding-bottom:96px;display:flex;flex-direction:column;gap:48px}
.bb{border-bottom:2px solid var(--ink)}
.white{background:var(--white)}
.dark{background:var(--ink);color:var(--bg)}
.stack{display:flex;flex-direction:column;gap:14px}
.narrow{max-width:820px}
.mono{font-family:'IBM Plex Mono',monospace;font-size:13px;text-transform:uppercase;letter-spacing:.08em}
.muted{color:var(--muted)}.dim{color:#BDBDB6}
.small{font-size:14px}
.ac{color:var(--ac)}.ac-lt{color:var(--ac-lt)}.strong{font-weight:600}
.lead{font-size:21px;line-height:1.5;max-width:600px}
.sec-head{display:flex;flex-wrap:wrap;align-items:flex-end;justify-content:space-between;gap:16px 48px}
.sec-sub{max-width:420px;font-size:18px;color:var(--body)}
.sec-sub.lt{color:#D6D6CF;max-width:560px;font-size:19px}
.h-xl,.h-lg,.hero-h{font-weight:900;font-stretch:78%;text-transform:uppercase}
.h-xl{font-size:clamp(44px,7vw,96px);line-height:.9}
.h-lg{font-size:clamp(38px,5.5vw,68px);line-height:.95}

/* header */
.site-head{position:sticky;top:0;z-index:50;background:var(--bg);border-bottom:2px solid var(--ink)}
.head-row{padding-top:14px;padding-bottom:14px;display:flex;align-items:center;justify-content:space-between;gap:16px}
.logo{text-decoration:none;display:flex;align-items:baseline;gap:12px;min-width:0}
.logo-word{font-weight:900;font-stretch:78%;font-size:34px;line-height:1;letter-spacing:.04em}
.logo-by{font-family:'IBM Plex Mono',monospace;font-size:12px;text-transform:uppercase;letter-spacing:.08em;color:var(--muted);white-space:nowrap}
.nav{display:flex;align-items:center;gap:8px 28px;font-family:'IBM Plex Mono',monospace;font-size:14px;text-transform:uppercase;letter-spacing:.06em}
.nav a{text-decoration:none;padding:10px 0}
.nav .nav-cta{padding:12px 18px;background:var(--ink);color:var(--bg)}
.nav .nav-cta:hover{background:var(--ac);color:#FFF}
@media (max-width:860px){.nav a:not(.nav-cta){display:none}}
@media (max-width:480px){.logo-by{display:none}.nav .nav-cta{padding:10px 14px;font-size:13px}}

/* buttons */
.btns{display:flex;flex-wrap:wrap;gap:12px;padding-top:8px}
.btn{text-decoration:none;display:inline-flex;align-items:center;justify-content:center;min-height:52px;padding:0 28px;font-family:'Archivo',sans-serif;font-weight:800;font-stretch:90%;font-size:17px;text-transform:uppercase;letter-spacing:.04em;cursor:pointer;border:0;border-radius:0}
.btn-ac{background:var(--ac);color:#FFF}.btn-ac:hover{background:#9A3412;color:#FFF}
.btn-line{border:2px solid var(--ink);background:transparent;color:var(--ink)}.btn-line:hover{background:var(--ink);color:var(--bg)}
.btn-line-lt{border:2px solid var(--bg);color:var(--bg)}.btn-line-lt:hover{background:var(--bg);color:var(--ink)}
.btn-sm{min-height:48px;padding:0 22px;font-size:16px}
.btn-lg{min-height:56px;font-size:18px}
.btn[disabled]{opacity:.6;cursor:wait}

/* hero */
.hero{padding-top:72px;padding-bottom:80px;display:flex;flex-wrap:wrap;gap:56px;align-items:flex-start}
.hero-main{flex:999 1 520px;min-width:0;display:flex;flex-direction:column;gap:28px}
.acro{display:flex;flex-wrap:wrap;align-items:baseline;gap:4px 14px;font-weight:800;font-stretch:85%;font-size:clamp(20px,2.4vw,28px);line-height:1.15;text-transform:uppercase;letter-spacing:.02em}
.acro b{color:var(--ac);font-weight:900}
.hero-main>.mono{font-size:14px}
.hero-h{font-size:clamp(52px,8vw,104px);line-height:.92;letter-spacing:-.01em}
.facts{flex:1 1 340px;max-width:420px;background:var(--white);border:2px solid var(--ink);padding:16px 18px 18px}
.facts-h{font-weight:900;font-stretch:80%;font-size:40px;line-height:1;letter-spacing:-.01em}
.fr{display:flex;justify-content:space-between;gap:12px;padding:6px 0;font-size:15px}
.fr.thin{border-bottom:1px solid var(--ink)}.fr.thick{border-bottom:10px solid var(--ink)}.fr.mid{border-bottom:4px solid var(--ink)}
.fr.small{font-size:13px;font-weight:700}
.facts-foot{margin-top:8px;font-size:13px;line-height:1.45}

/* stats */
.stats{display:grid;grid-template-columns:repeat(auto-fill,minmax(min(100%,300px),1fr));gap:48px 24px}
.stat{border-left:2px solid var(--ink);padding:8px 0 8px 20px;display:flex;flex-direction:column;gap:14px}
.stat-n{font-weight:900;font-stretch:75%;font-size:clamp(56px,6.5vw,88px);line-height:.9;letter-spacing:-.02em}
.stat-t{font-size:17px;line-height:1.4;color:var(--body);max-width:240px}

/* markets + marquee */
.markets-row{padding-top:56px;padding-bottom:28px;display:flex;flex-wrap:wrap;align-items:baseline;justify-content:space-between;gap:12px 32px}
.markets{margin:0;padding:0;list-style:none;display:flex;flex-wrap:wrap;align-items:center;gap:16px 40px;font-weight:900;font-stretch:78%;font-size:clamp(32px,5vw,60px);line-height:1;text-transform:uppercase}
.markets li{display:flex;align-items:center;gap:14px}
.flag{flex:none;outline:1px solid var(--line)}
.marquee{overflow:hidden;padding-bottom:48px}
.track{display:flex;gap:16px;width:max-content;animation:marquee 60s linear infinite}
.track.rev{animation-direction:reverse}
.marquee:hover .track{animation-play-state:paused}
@keyframes marquee{from{transform:translateX(0)}to{transform:translateX(calc(-50% - 8px))}}
@media (prefers-reduced-motion:reduce){.track{animation:none}.marquee{overflow-x:auto}}
.tile{flex:none;width:240px;height:120px;background:var(--white);display:flex;align-items:center;justify-content:center;padding:18px}
.tile img{max-height:72px;width:auto;height:auto}
.tile-more{background:var(--ink);border:2px solid var(--line);color:var(--ac-lt);font-weight:900;font-stretch:80%;font-size:28px;text-transform:uppercase}
.partners-wrap{padding-bottom:64px;display:flex;flex-direction:column;gap:20px}
.partners{display:grid;grid-template-columns:repeat(auto-fill,minmax(min(100%,200px),1fr));gap:12px}
.ptile{background:var(--white);height:110px;display:flex;align-items:center;justify-content:center;padding:16px}
.ptile img{max-height:70px;width:auto;height:auto}
.photos{padding:48px 0}
.photos .track{gap:20px}
.photos img{flex:none;height:320px;width:auto;border:2px solid var(--ink)}
@media (max-width:600px){.photos img{height:240px}.tile{width:200px;height:100px}}

/* questions */
.qs{margin:0;padding:0;list-style:none;display:grid;grid-template-columns:repeat(auto-fill,minmax(min(100%,460px),1fr));column-gap:48px}
.qs li{border-top:2px solid var(--ink)}
.qs li[hidden]{display:none}
.q{all:unset;box-sizing:border-box;width:100%;cursor:pointer;display:flex;flex-direction:column;gap:10px;padding:24px 0 28px}
.q-num{font-family:'IBM Plex Mono',monospace;font-size:13px;font-weight:600;letter-spacing:.06em;color:var(--ac)}
.q-text{font-weight:800;font-stretch:90%;font-size:24px;line-height:1.2}
.q-go{font-family:'IBM Plex Mono',monospace;font-size:13px;text-transform:uppercase;letter-spacing:.06em;color:var(--muted)}
.q:hover .q-text,.q:focus-visible .q-text{color:var(--ac)}
.q:hover .q-go{color:var(--ac)}
.q:focus-visible{outline:3px solid var(--ac);outline-offset:4px}
.qs-more{border-top:2px solid var(--ink);padding-top:20px;margin-top:-48px}
.qs-cta{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:24px 48px;background:var(--ink);color:var(--bg);padding:36px 32px}
.qs-cta p{flex:1 1 480px;font-size:21px;line-height:1.5}

/* services */
.svc-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(min(100%,280px),1fr));border-top:2px solid var(--ink);border-left:2px solid var(--ink)}
.svc{border-right:2px solid var(--ink);border-bottom:2px solid var(--ink);padding:28px 24px 32px;display:flex;flex-direction:column;gap:12px}
.svc .num,.next .num{font-family:'IBM Plex Mono',monospace;font-size:14px;color:var(--ac);font-weight:600}
.svc h3{font-weight:900;font-stretch:85%;font-size:28px;line-height:1.05;text-transform:uppercase}
.svc p{color:var(--body)}
.svc-dark{background:var(--ink);color:var(--bg)}.svc-dark .num{color:var(--ac-lt)}.svc-dark p{color:#D6D6CF}

/* brands */
.brands{display:grid;grid-template-columns:repeat(auto-fill,minmax(min(100%,220px),1fr));gap:16px}
.brand{height:130px;border:2px solid var(--ink);display:flex;align-items:center;justify-content:center;padding:16px;overflow:hidden}
.brand img{max-height:90px;width:auto;height:auto}
.brand.photo{padding:0;background:var(--ink)}
.brand.photo img{width:100%;height:100%;max-height:none;object-fit:cover}

/* then/now */
.then-now{display:flex;flex-wrap:wrap;gap:32px;align-items:center}
.then-now figure{margin:0;min-width:0;display:flex;flex-direction:column;gap:14px}
.then{flex:3 1 440px}
.sketches{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px}
.sketches img{width:100%;height:auto;border:2px solid var(--ink)}
.arrow{flex:none;margin:0 auto}
.now{flex:2 1 280px;max-width:400px;margin:0 auto!important}
.now video{width:100%;aspect-ratio:9/16;object-fit:cover;background:var(--ink);border:2px solid var(--ink)}
@media (max-width:760px){.arrow{transform:rotate(90deg)}}

/* about */
.about{flex-direction:row;flex-wrap:wrap;gap:56px;align-items:center}
.about-img{flex:1 1 320px;max-width:440px;width:100%;height:auto;aspect-ratio:4/5;object-fit:cover;border:2px solid var(--ink)}
.about-copy{flex:999 1 440px;min-width:0;display:flex;flex-direction:column;gap:20px}
.about-copy>p:not(.mono){font-size:19px;color:var(--body)}
.about-copy strong{color:var(--ink)}
.links{display:flex;flex-wrap:wrap;gap:12px 28px;font-size:14px;letter-spacing:.06em}
.links a{padding:10px 0}

/* how */
.opts{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:32px}
.opt{display:flex;flex-direction:column;gap:12px;border-top:6px solid var(--ink);padding-top:18px}
.opt-ac{border-top-color:var(--ac)}
.opt h3{font-weight:900;font-stretch:85%;font-size:30px;line-height:1.05;text-transform:uppercase}
.opt p{color:var(--body)}
.opt-link{margin-top:auto;font-weight:700;color:var(--ac);padding:6px 0;text-decoration:none}
.opt-link:hover{text-decoration:underline}

/* intake */
.intake{flex-direction:row;flex-wrap:wrap;align-items:flex-start}
.intake-side{flex:1 1 300px;display:flex;flex-direction:column;gap:16px}
.next{list-style:none;margin:16px 0 0;padding:0;display:flex;flex-direction:column;gap:0;border-top:2px solid var(--ink)}
.next li{display:flex;gap:14px;padding:14px 0;border-bottom:1px solid var(--ink);font-size:16px;color:var(--body)}
.next b{color:var(--ink)}
.form-card{flex:2 1 560px;min-width:0;background:var(--white);border:2px solid var(--ink);padding:32px}
@media (max-width:600px){.form-card{padding:20px}}
#lead{display:grid;grid-template-columns:repeat(auto-fill,minmax(min(100%,260px),1fr));gap:24px 20px}
.f{display:flex;flex-direction:column;gap:8px}
.full{grid-column:1/-1}
label,legend{font-family:'IBM Plex Mono',monospace;font-size:13px;text-transform:uppercase;letter-spacing:.06em;font-weight:600}
.req{color:var(--ac)}
input[type=text],input[type=email],select,textarea{width:100%;min-height:48px;padding:10px 14px;border:2px solid var(--ink);background:var(--white);color:var(--ink);font-family:'Archivo',sans-serif;font-size:17px;border-radius:0;appearance:none}
select{background-image:linear-gradient(45deg,transparent 50%,var(--ink) 50%),linear-gradient(135deg,var(--ink) 50%,transparent 50%);background-position:calc(100% - 20px) 50%,calc(100% - 14px) 50%;background-size:6px 6px;background-repeat:no-repeat;padding-right:36px}
textarea{resize:vertical}
input[aria-invalid=true]{border-color:var(--ac);background:#FFF7ED}
fieldset{margin:0;padding:0;border:0;display:flex;flex-direction:column;gap:10px}
legend{padding:0;margin-bottom:10px}
.chips{display:grid;grid-template-columns:repeat(auto-fill,minmax(min(100%,240px),1fr));gap:10px}
.chip{display:flex;align-items:center;gap:10px;min-height:44px;padding:8px 14px;border:2px solid var(--ink);background:var(--white);cursor:pointer;font-family:'Archivo',sans-serif;font-size:16px;text-transform:none;letter-spacing:0;font-weight:400}
.chip:has(input:checked){background:#FFF7ED;border-color:var(--ac)}
.chip input{width:18px;height:18px;accent-color:var(--ac);margin:0;flex:none}
.hp{position:absolute;left:-10000px;top:auto;width:1px;height:1px;overflow:hidden}
.form-foot{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:16px}
.err{flex-basis:100%;color:#9A3412;font-weight:600}
.done{display:flex;flex-direction:column;gap:12px;padding:24px 0}
.done[hidden]{display:none}
.done-h{font-weight:900;font-stretch:80%;font-size:40px;line-height:1;text-transform:uppercase}
.done p:not(.done-h){font-size:18px;color:var(--body)}

/* contact */
.contact{flex-direction:row;flex-wrap:wrap;gap:48px;align-items:flex-end;justify-content:space-between;padding-top:104px;padding-bottom:104px}
.contact-main{flex:999 1 520px;min-width:0;display:flex;flex-direction:column;gap:20px}
.contact-main .mono{font-size:14px}
.contact-btns{flex:1 1 300px;display:flex;flex-direction:column;gap:12px}
.contact-btns .btn{display:flex}
.li{color:var(--bg);text-align:center;padding:12px 0;font-size:14px;letter-spacing:.06em}
.li:hover{color:var(--ac-lt)}
.foot{border-top:1px solid var(--line)}
.foot-row{padding-top:20px;padding-bottom:20px;display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px;color:#BDBDB6;text-transform:none;letter-spacing:.02em}

/* sticky mobile CTA */
.sticky-cta{display:none}
@media (max-width:760px){
  .sticky-cta{display:flex;position:fixed;left:12px;right:12px;bottom:12px;z-index:60;min-height:52px;align-items:center;justify-content:center;background:var(--ac);color:#FFF;text-decoration:none;font-weight:800;font-stretch:90%;text-transform:uppercase;letter-spacing:.04em;box-shadow:0 6px 20px rgba(0,0,0,.25);transition:transform .2s,opacity .2s}
  .sticky-cta.away{transform:translateY(90px);opacity:0;pointer-events:none}
  .sec{padding-top:64px;padding-bottom:64px}
  .hero{padding-top:44px;padding-bottom:56px}
}