ReyesInternationalSolutions &Enterprises

Supplements · Sports nutrition · Functional food · Personal care

From formula
to shelf.

I build consumer products and the machine behind them: the brand, the formula, the flavor, the supply chain, and the team that keeps it all running. Former COO and Formulator at Bucked Up.

Book an intro call See the work

Track record

Numbers don't lie.

A decade of formulas, launches and retail placements, measured in what actually sold.

$1B+

Lifetime product sales across the brands I've built and worked with

(and still counting)

250+

SKUs developed and brought to market

150K+

Retail doors carrying products I've worked on

10+

Years building brands in supplements and CPG

4

Continents with distribution

1

Passionate guy from Mexico building his American dream

Questions worth asking

Most founders don't know what they don't know.

Tap any question that keeps you up at night and it goes straight into your intake form.

These are just a few of the questions that can make or break a brand. If you can't answer all of them with confidence, that's okay. Nobody can at the start. That's exactly why my team and I are here.

Get the answers

Everything between
the idea and the reorder.

Hire me for one piece or the whole build. Most clients start with one problem and end up using three of these.

01

Branding

Positioning, naming, brand voice and packaging direction built for the shelf and the scroll, not just the mood board.

02

Formulation

Evidence-backed formulas for powders, capsules, gummies, RTDs and functional foods. Dosed for results, costed for margin.

03

Flavoring

Flavor systems that win the second purchase: masking bitter actives, building signature profiles, running taste iterations to lock.

04

Sourcing & supply chain

Vetted suppliers, manufacturers and co-packers, with the specs, COAs, MOQs, lead times and COGS control that let you grow without breaking your cash flow.

05

R&D

New product pipelines, novel ingredient work and line extensions, from benchtop concept to production-ready spec.

06

Fulfillment & logistics

3PL setup, DTC and Amazon fulfillment, retail routing and EDI, plus international freight for cross-border distribution.

07

Org infrastructure

The operating system behind the brand: org design, hiring plans, SOPs, vendor management and the reporting to run it.

08

And more

Retail buyer pitches, international distribution, ingredient licensing, partner deals. If it stands between you and the shelf, ask.

Brands I've built & worked with

The work.

And many more I can't tell you about because of my NDAs 🥲

From this to this

From a pen sketch
to the Arnold.

Every brand starts as an idea on paper. These are my original hand-drawn concept sketches for Bucked Up, and where that brand ended up.

Hand-drawn sketch of the Bucked Up pre-workout label front — Then · Original Bucked Up label concepts, pen on paper

Hand-drawn sketch of the Bucked Up label side panels and ingredient callouts — Then · Original Bucked Up label concepts, pen on paper

Now · Bucked Up at the Arnold Sports Festival 2026

About

Hi, I'm Jose.

I've spent my career on both sides of the product: in the lab writing formulas, and in the COO seat making sure they could be made, shipped and sold. At Bucked Up I ran operations and formulation. Since then I've helped brands launch, land national retail from Walmart and GNC to Scheels and Bass Pro Shops, and expand into LATAM and the UK.

Today I'm the founder of Beef Cakes, a partner at New Origin Labs, the company behind N.O.V8 and CreaCore, and I advise brands across supplements, functional food, fragrance and haircare.

All of my consulting runs under RISE: Reyes International Solutions & Enterprises. One partner, the full playbook, from formula to shelf.

Outside of work, I'm a devoted father to two beautiful daughters, Emilia and Olivia, or as they like to be called, Emi & Oli.

LinkedIn jose@ttpip.com